   
A successful online initiative does not happen by chance, but rather
requires a planned, strategic approach led by an specialist in online
communications. eFRONT's goal is to assist you in achieving your online
communication objectives.
When assessing the effectiveness of any website, establishing and understanding
the objectives of the company and the potential website visitor is critical
as a first step. Employing a consultative approach has allowed eFRONT
to assist companies identify and present key business objectives as well
as gain a better understanding of the potential needs of the anticipated
target audience. Working collaboratively with key project stakeholders
has allowed eFRONT to develop effective online communication strategies.
eFRONT understands the components necessary to make your online
initiative a success and the skillset to ensure effective execution:
Usability – establishing appropriate site
structure and navigation
Readability – the presentation of the content
Branding / Look & Feel – the overall presentation
of the information
Technology – interactive technology to meet
business objectives
Online / Offline linking strategies to drive traffic
The challenge with many websites is establishing an appropriate
site architecture and navigation system that will allow for the presentation
of the content in a way that will allow a user to quickly find what he/she
is looking for.
People absorb and scan information on a website differently than they
would on a printed document. Therefore, it’s important to structure
written content appropriately for the web to ensure the content has its
intended impact. This includes evaluating and considering the following:
Content available to users aligns with objectives
The amount of content detail on the page
The length of pages and where content occurs on a page
The intended action items on a page
The use of numbered lists and bullets
Highlighting of key information for emphasis
The appropriate use of links
The choice, size and colour of the fonts
Research suggests that a website visitor will
take less than 10 seconds to decide if your site is worth further investigation.
Quickly establishing the appropriate look and feel, ensuring that your
corporate brand is clearly communicated, and stating your value, is necessary
to engage a website visitor. Through the use of colours, page layout,
navigation structure, the use of dynamic elements and the presentation
of content, eFRONT will ensure your site design will engage the visitor,
make them feel comfortable and convey a sense of professionalism and trust
that is uniquely your own.
eFRONT understands the importance of utilizing interactive technologies,
not only to meet business objectives, but also to improve the user experience
when viewing your site. Integrating technology solutions has allowed eFRONT's
clientele to maximize efficiencies while maintaining the overall message
or objective of their site.
At eFRONT Media, we understand that a successful online communication
initiative includes the need for people to be aware of your site. eFRONT
is skilled at developing and implementing online and offline strategies
to assist you in developing an awareness and the value of your website.
Only when people start visiting your website can the overall project be
considered a success.
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